Commercial Real
Estate Mentors
"Buy Low, Sell High". This is the fundamental
axiom of any kind of commercial transaction, and commercial real
estate investing is no different in this regard. Commercial real
estate products work from the same principle.but the complexities
of the business are such that anyone can get overwhelmed by them.
Unfortunately, as real estate investors, it's very easy to get
into the lone gunslinger mindset, and that can be detrimental
to running your business.
The most effective way to learn is from making mistakes; you
learn more from mistakes than you do from successes. Even better
is to learn from the mistakes of others, and in the commercial
real estate field, one of the best ways to learn from the mistakes
of others is by talking to others - networking, coaching and mentoring
solutions.
Networking can be as simple as talking to other commercial real
estate investors, and finding out about properties that are for
sale, or projects looking for new investment money. Networking
is a great way to reduce your research time in getting up to speed
in commercial real estate investing.and it's an obvious first
step, since as an investor, if you didn't like to talk to people,
you wouldn't be in the business.
However, there's far more to getting the most out of the learning
curve for commercial real estate investing that just networking;
coaching and mentoring programs also exist, and they tend to be
much more in depth. The drawback is that they cost money, and
that price tag, to "do something I'd learn on my own"
is often a barrier to entry in accepting a coaching or mentoring
relationship.
Think of it like this; a lot of people accumulate experience
in the wheeling and dealing and financial underpinnings of commercial
real estate investing. And running a property can take a lot of
time and effort; if the part of the job a person likes is making
the deal, not managing the property, then there may be a role
for them in coaching or mentoring others.
It's not that a coach or mentor will show you parts of the business
you've never seen before. Most coaching experts will take the
time to learn how you do your business, and then focus on execution
to make sure that you're meeting all your goals. They'll work
on contacts management, and teaching you how to do proper data
analysis of what you're doing so that you can trim out the parts
of your operation that aren't working effectively. Mentoring on
little things like making sure that your marketing efforts are
targeted efficiently will reduce your expenses while trying to
improve marketing effectiveness. Other techniques include learning
how to use the Postal zip code maps and US census data to spot
trends in your area in time to capitalize on them.
The fact that you're reading this article at all means that you're
looking for ways to reduce your workload and improve your income
stream from your commercial real estate investing. Taking advantage
of coaching or mentoring can help you learn to integrate the "many
hats" syndrome. Most commercial real estate investors have
to juggle tasks that a larger business would put on the shoulders
of several other people - an accounting office, a schedule manager,
and more. Mentoring can identify the parts of your job you aren't
doing as well as you'd like and teach you how to improve them.
When evaluating coaches and mentors, look for the usual things
you'd check on from any other professional: Evaluations from other
clients, their own experience in working with commercial real
estate, and professional reputation. A good coach should be inspiring
to you, and help you "get your hustle on" to implement
their suggestions. The interview process for a coach is an important
one.
Ultimately, the aim for a coach is to re-inspire you to dedicate
yourself to your business. In commercial real estate investing,
if you don't love what you do, it's going to show and it's going
to show badly. Coaches can help you avoid this fate.
By: Tony Seruga,
Yolanda Seruga and Yolanda Bishop of www.maverickrei.com specialize
in commercial and investment real estate. As of May, 2006, they
and their partners are managing over $600 million dollars worth
of new projects. |